Website Essentials Blueprint

The foundation for your online home

Create a Solid Foundation for Your Website

Know what decisions you need to make, when and why you need to make them so you can have all the pieces you need including the strategy, content, branding and essential tech plan to build or have built a compelling website.

You need a website but creating it is overwhelming

You’re starting a business and you feel completely overwhelmed by all the decisions you have to make.

You want to have a bigger impact and help more people but you can’t be found online.

You know you need a website but you don’t know where to start. There are so many things that you don’t know making the project even more daunting.

You know you are missing out on opportunities and clients.

You’re worried about making the wrong decision and wasting time, energy and money. But not making a decision wastes all those things.

There is something you don’t know and it’s costing you, big time.

You don’t have the foundation you need.

Everyone thinks websites are about the technology you use but it is really about creating a solid foundation, because the most important part of a website is what you put on it.

If you start with the tech and the tools, you are going about building your website backwards. The tech is one of the last steps.

Without that foundation, you end up with a website that is unclear and doesn’t appeal to anyone, especially your ideal client.

There is a better way. Start with the foundation you need.

Create a solid foundation, establishing your online strategy for what you want your website to do for you.

Get clarity on the crucial aspects of what you need to include on your website to make that a reality.

Know which decisions you need to make, in what order because you want to progress in a logical order that builds on itself.

Know why you need to make these decisions based on best practices. Because if you don’t know why, you won’t make a decision or commit to your choice – which will keep you stuck.

Get peace of mind knowing that you have a clear plan as well as guidance and support to create a solid foundation so you can then have your website built for you or build it yourself.

Get the Website Essentials Blueprint

What will the Website Essentials Blueprint look like?

Small cohort with a maximum of 12 people held over 6 weeks via Zoom

Weekly live group training and Q&A calls – with the opportunity for hot seats and questions

Co-creation – means you get your questions answered.
You also get to shape the course because if it is important to you, it will be important to others.

Weekly live group Implementation Intensives – what’s the point if you don’t actually do the work? Make sure you actually implement what you are learning. Come and do the work and be able to ask questions and get recommendations from me.

You’ll also get…

Recordings

Recordings will be available on a private webpage if you have to miss a class.

Community

A private Facebook Group where members can post and get feedback from me and the group.

One-on-One Session with Me

A 30-minute session to get recommendations specific to you.

Deadlines

To help you with procrastination, and make sure you finish each step, we will have deadlines.

Checklists & Guides

  • Handy resources and guides to help in your decision-making process.
  • Decision Checklist of the key decisions you need to make in a logical order.
  • Branding Essential Template for websites to make you and your brand more recognizable.
  • Essential Page Plans – What goes where and why for the 3 most essential pages on your website – the home, about and contact pages.

What will be covered?

Foundation

We’ll cover your overall strategy and plan for your website based on that strategy. We’ll also look at your ideal client and their motivations in order to build a compelling website.

Branding

We will look at the colours, fonts, images and tone for your website. You will get a one-page branding essentials template so you can stay consistent.

Content

Content is what you put onto your website; the text on each page and images that support the text. We will focus on what goes where and why on the 3 main pages of your website.

Tech Plan

We will look at platform options, and how to expand your website capabilities, including looking at payment systems.

Investment

This is a pilot course.
There will be significantly more live interaction with me and with a very small group than when I launch the next version of this course. The value of this is at least $1,997.

This is an exceptional value at a special, pilot rate
You can pay $3,000 or more to get this level of help from other sources.

Your time is valuable
Do it right the first time or flounder for weeks, months and even years.

Move your business forward, this year
What is it worth to you to get unstuck, get clarity and finally get these decisions made?

The investment for this pilot version of Website Essentials Blueprint is just $497 US.

To pay using a credit card and in US Dollars, use this link.

NOTE: If you are Canadian and prefer to pay using Canadian Dollars, please eTransfer $650 CDN to leah@vectorcatalyst.ca.

Early Bird Bonus

If you  pay by December 31st, you will get a
BONUS one-on-one session with me.

Due to the co-creative nature of the course, no refunds are offered.
This course is for people who are committed to the process.

Course Dates

The course will run for 6 weeks

January 17 to February 26

Meet Mondays (Training and Q&A) and
Saturdays (Implementation Intensives) for 1 hour

(Saturdays are flexible and could change based on a survey of the participants)

Your Coach

When I started out as a coach, I was told that I HAD to have a website. I am techy so I decided to build it myself. It was awful.

Hiring a web designer didn’t improve things because I still didn’t have a solid foundation.

I learned everything I could about creating effective website for myself until I built that foundation.

Eventually people were asking me to do their websites. I combine my coaching with the techie side of website creation.

It’s not ‘just’ a website. It’s about creating an online presence that attracts your ideal clients so you can help make a difference in the world.

FAQ

What will I get at the end of the program?

When the course is over, and if you do the work, you will have all the pieces you need to be able to build your website or have it built for you.

If you already have a website, then you will be able to update it to reflect the foundation you have created.

What is a pilot?

A pilot means that this is an early version of my course. I will be creating and testing it as we go. It will not be perfect. This means that you get the benefit of a deep discount.

We – the group – are going to co-create the course together.

You get to help determine where we focus our time, attention and energy based on what YOU want.

In return, I ask for your active participation and a testimonial when we are done.

What is co-creation?

Co-creation means that I will be creating the content as I go and you will be guiding me on what I need to include based on what you want.

Can I get extra help?

Of course. There will be a lot of support within the group from me and others.

If you want to schedule some more 1:1 time with me, you can do so for an additional fee.

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I have more questions

If you would like to get your questions answered 1:1 via a Zoom call you can schedule a coffee chat here: https://leahalbrecht.com/coffee_chat/
You can also call me at 604-597-4650 (landline) between 9am and 5pm Pacific.

Will I have a finished website by the end of this course?

No. In this course we are focusing on the strategy and what to put on your website. How to put it on a specific platform is a course by itself. (This will most likely be my next pilot. Those taking this course will be eligible for a discount on that next step.)